Understanding ATS Systems (and How to Beat Them)

Understanding ATS Systems (and How to Beat Them)

Many applicants never hear back because their resumes never reach a human — they’re filtered by Applicant Tracking Systems (ATS). Understanding ATS is crucial if you want to land remote jobs.

What Is an ATS?

An ATS is software that scans resumes for:

  • Keywords that match the job description

  • Standard headings like Experience, Skills, Education

  • Proper formatting to parse your information correctly

 

How ATS Works

  1. Job description keywords are used as a scoring metric.

  2. Resumes that match the most keywords move forward.

  3. Others are automatically rejected, no human involved.

How to Pass an ATS System

1. Use Keywords Strategically
Mirror phrases in the job description: “Social media strategy” instead of “managing online platforms.”

2. Keep Formatting Simple

  • Use clean fonts like Arial or Calibri

  • Standard headings: Experience, Skills, Education

  • Avoid tables, graphics, or images

 

3. Customize Each Resume
Tailor for every job. Highlight relevant experience and skills.

4. Include Acronyms + Full Terms
E.g., “SEO (Search Engine Optimization)” ensures the ATS picks up both versions.

Sample ATS-Friendly Resume Layout

[Full Name]
Email | Phone | LinkedIn | Portfolio

Summary
Results-driven marketing professional with 5+ years of experience in social media, email campaigns, and brand building. Skilled in driving engagement and increasing revenue through strategic digital campaigns.

Skills

  • Social Media Strategy

  • Email Marketing & Automation

  • Content Creation & Copywriting

  • LinkedIn Optimization

  • SEO / SEM

 

Experience
Social Media Manager | XYZ Company | 2022–2025

  • Increased social media engagement by 35% in 6 months

  • Launched email campaigns with a 20% conversion rate

 

Digital Marketing Specialist | ABC Agency | 2019–2022

  • Developed content strategies for multiple clients

  • Optimized LinkedIn profiles, increasing client visibility

 

Education

  • B.A. Marketing, University of XYZ

 

 Don’t let your resume get lost in the system! Book a consultation to optimize your resume, LinkedIn, and personal brand so you land your dream remote job.